To help our brand stand out from those ubiquitous "tech company line art" icons, I crafted a unique set of marketing icons called Indeedicons. We call them "Indeedicons" to help differentiate from our in-product icons, and to create more clarity in communications between Creative and Product teams. They utilize a simple, abstracted style to convey the icon's purpose, avoiding representational imagery wherever possible. This approach allows them to be fewer in number, but harder working for multiple uses. 

Project type

Brand icons

Date

April 2024

Location

Global

Role

Lead Designer