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brand design// art direction

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Culture Field Guide

Role

Lead Designer + Art Director

As part of a larger initiative of using employee-based surveys and data to build a strong internal culture at Workrise, my team developed and designed a Culture Field Guide. This guide, both printed and digital, was delivered to all employees, and served as reference for the company values, our intentions behind them, and how they get applied in our day-to-day functions.

It also served as a vehicle to showcase the new Workrise brand style, and provided a number of exciting new design challenges on how to interpret the brand through the lens of a 'guide' format. Below is a selection of some page spreads from the project.

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