Elevate Foundation

The Elevate Foundation is a philanthropic initiative from Workrise that aims to close the wage and employment gap for Black Americans by funding workforce development programs across cities like Austin, Dallas, Houston, Atlanta, and Norfolk. As the lead brand designer, I created the Foundation’s visual identity, including its logo, color palette, and creative toolkit. I focused on building a cohesive and empowering brand system that could live alongside the Workrise master brand while standing on its own with a distinct, mission-driven personality. The design choices were carefully crafted to reflect the Foundation’s values of equity, opportunity, and community impact.