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brand design// art direction

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Global Leadership Meeting 2026

As the lead brand designer for GLM 2026, I once again built Indeed's full event identity for the three-day gathering of 800+ global leaders in San Diego. Working from the event's "Shape the Future" theme, I developed a visual concept centered on paper being folded and shaped, a quiet nod to the fact that even with all of Indeed's data, automation, and AI at our disposal, the future of hiring still depends on precise human hands guiding it into form. I leaned on the scalable visID system I'd developed a year prior, pressure-testing it against a larger, more complex event and shaving hours of production time off nearly every deliverable. From there I designed every touchpoint, including the logo, keynote decks, wayfinding signage, laptop stickers, swag, and environmental graphics throughout the venue. The result was a single, coherent visual language that mirrored where Indeed sits right now, still folding, still shaping, still figuring out the form the future will take.

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