Indeedicons

To help our brand stand out from those ubiquitous "tech company line art" icons, I crafted a unique set of marketing icons called Indeedicons. We call them "Indeedicons" to help differentiate from our in-product icons, and to create more clarity in communications between Creative and Product teams. They utilize a simple, abstracted style to convey the icon's purpose, avoiding representational imagery wherever possible. This approach allows them to be fewer in number, but harder working for multiple uses.