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Indeed's Idea Center is an executive meeting facility dedicated to connect clients, prospects and partners with Indeed executives, thought leaders, experts and innovators. Idea Center briefings are unique, invitation-only executive programs designed exclusively to maximize clients’ hiring needs. Being such an impressive experience with clients, they needed a graphic to print on materials that communicated innovation, learning, and an upscale experience. Some concepts I explored involved keys, levers, brain/thought, but we eventually settled on a light bulb/atom concept.